A local husband and wife team, Syed Salahuddin and Sana Shirazi, passionate about health, nutrition, and fitness have introduced a variety of genuinely healthy, delectable, ready-to-eat breakfasts and snacks to the Pakistan market as healthy eating and nutritional awareness gain momentum there.
They began providing healthy and nutritious products sweetened with only natural superfoods like honey, dates, raisins, and figs, without any artificial additives, cheap fillers, or preservatives, after doing considerable study and testing dozens of original formulations. Under the name “Powerfoods,” the pair started their company in 2019 by selling breakfast granolas from their kitchen.
The business soon expanded its retail network and product portfolio to include cereals, granola bars, protein bars, high protein ice cream, and cookies due to encouraging sales and the lack of significant competition in the local added sugar-free/healthy snacks market. They encountered Syed Sheharyar Ali, an angel investor recognized for supporting firms that improve the lives of Pakistani citizens while looking for funds for growth and scalability. Sheheryar approved the necessary funding right away since he was so impressed with the goods.
The brand currently intends to develop and scale through a tailored production facility, an inventive growing product line, a nationwide retail distribution network, and potential plans for export with the money received.
